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Lightsense Labs

Tattoo removal re-imagined

Lightsense Technologies a.k.a. NAAMA uses its breakthrough laser technology to make tattoo removal drastically less painful, safer and quicker, and deliver a world-class customer experience from its warm, luxury studio settings.

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Their mission
Enable people to express their truest selves, allowing them to keep their bodies in sync with the stories of their lives.
Health for All
London, UK

Their UVP

NAAMA’s success is built on top of a sophisticated technology stack that combines innovations in laser physics, biochemistry, and fluid & shockwave dynamics, with deep expertise in dermatology and a comprehensive data platform. With their full-stack approach, Naama is making tattoo removal a real option for hundreds of millions of people.
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Grand challenge

Health for All

of tattooed individuals regret at least one of their tattoos
of people report scarring with incumbent technologies

There are one billion tattoos globally, and 47% of millennials have ink on their bodies. As tattoos become commonplace, what is commonly known as “tattoo regret” is also growing. According to different surveys, anywhere between 8% to 27% of people regret one or more of their tattoos.

Sometimes, this is due to simple changes in preferences in someone’s relationship to self and style. At other times, tattoos carry associations with profoundly traumatic experiences, and removing them is a step in the direction of healing in a way that remains difficult with an inked reminder. Unwanted tattoos can be associated with forced labor and human and sex trafficking, or with violent pasts, as members of violent gangs, prison groups or criminal organizations often receive tattoos to identify membership or to indicate a particular crime or act.

Unfortunately, the current status quo of tattoo removal leaves much to be desired. Existing laser technologies such as Pico and Q-switch are slow and painful and lead to adverse effects that are well documented. Immediate complications include pain, blistering, crusting and pinpoint hemorrhage. Long-term complications could be pigmentary changes, either hypopigmentation or hyperpigmentation, and scarring and textural changes are potentially irreversible.

Furthermore, as the practice was unregulated, studios often operated in shady locations with minimal regard for customer experience or satisfaction.

Why did we invest?

100-1000x improvement on incumbent technologies

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Errol Damelin, Chairman
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Briony Garbett, CEO

Errol Damelin, the founder of Lightsense Technologies, had known Sofia since her days at Index Ventures, and reconnected with her when he was fundraising for the company. Though we’d never imagined investing in a tattoo removal company before discovering Naama, we were struck by the quality of the team, the size and prevalence of the challenge, the growth potential of the company, and the genuine impact tattoo removal could have on the wellbeing of millions of people.

Naama was founded with a singular objective: rebuild the experience of tattoo removal from the ground up to make it pain-free and carefree for all.

Errol bought a portfolio of patents from Princeton University for a new type of laser technology that uses ultra-fast pulse speeds to treat skin and eye lesions. As opposed to traditional lasers (which brutalize the skin), Naama’s technology transfers light at an exceptional speed and uses 150x less energy to break down ink pigments. This causes no pain, poses no risk of lasting skin damage, and allows more frequent treatments (and faster removals). This groundbreaking laser is the foundation of Naama’s value proposition, and is protected by seven foundational patents, as well as over 100 novel tattoo removal patent claims filed across a dozen jurisdictions.

On top of their superior removal experience, Naama built a full-stack company with full control over the customer experience and brand and a robust analytics layer that collects data points from customers’ skin, tattoos and treatments to provide personalized care to each customer.

The level of care and pristine overall experience is appreciated by customers, who continue to provide 5-star reviews online and support strong unit economics for the business.

Naama also launched its Second Chances program, allocating 5% of studio capacity to offer pro-bono tattoo removal to help individuals such as ex-gang members or ex-addicts who need to move on with their lives remove unwanted symbols and rebuild self-confidence.

As the population of tattooed individuals grows to over a billion by 2030, Naama, now led by CEO Briony Garbett, has built the technology, know-how and operational experience to take a leading position in this market.

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