Eva Sitbon, Finance director

Eva sitting smiling.jpg

A finance professional who rolls up her sleeves.

I have been working in finance for more than 15 years. I have always known  that I would prefer in my career to rely on figures and data as for me they reflect reality, enable you to analyze a given situation impartially, and finally allow you to plan and implement a course of action to get from point A to point B.

After graduating from Paris Dauphine University (BA in Maths) and ESCP Business school, I joined PricewaterhouseCoopers as an auditor in the Luxury and Consumer Goods sector. This first experience was followed by two years in a chartered accounting practice where I completed my French CPA, “Diplôme d’Expertise Comptable”, with a thesis dedicated to valuation. During these eight years, I saw many companies, public and private, big and small, part of a worldwide group or not, going from point A to a point B and being transformed. I have met many managers, CEOs, and CFOs, some of them being really passionate about their work and the way they wanted to manage and lead their companies.

This experience eventually lead me to take the plunge and move into an operational role myself. I decided that it would be more interesting to lead, develop and guide a company than to watch others do it.

It was one of the greatest choices I have made in my life. I was lucky enough to join a small company specialized in the retail & jewellery sector where I worked hand in hand for 6 years with the owner and president. My role as a multi-functional CFO was very broad, ranging from the management of key functions of the company (such as the development of its international expansion strategy and finance and controlling) to HR functions and administrative, legal and compliance duties.

After some time, I felt that my professional life needed to evolve again. My two young sons were growing up, and as I taught them to respect the world they were living in, as I travelled with them in poor and wealthy countries, as I saw through their eyes that inequalities were rising, I realized that I had to put more sense and meaning into my everyday work. I still loved my job but wanted it to have more of  an emphasis on sustainability and ethics, on what I wanted the world to be, not just on what it was. At the right moment, I came across Sofia. Her vision of the way business should be conducted was so clear and so obvious that I decided to jump into the Future Positive Capital adventure as soon as she suggested that I do so.

I am now very proud to be part of the small group of people building this new type of venture capital firm, and am enjoying working together with my team to build a better world.